Tag: Chief Culture Officer

Creator brands: Brands that make culture

Grant , May 16th, 2016


At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s…


→CultureBy – Grant McCracken

Make Ethnography Better

Grant , April 27th, 2016


Ethnography has grown in the last couple of decades from a moody, friendless method in the social sciences to the bell of the business ball. But clearly it has…


→CultureBy – Grant McCracken