Craft fatigue / Artisanal exhaustion?
One of the things we are watching at Culturematic HQ is whether the artisanal theme is beginning to run out of steam. Leo Burnett London offers us this…
Tag: CPG
The case for culture in business, as clearly and forcefully as I can make it
This is an abbreviation of talk I gave for the design firm Thomas Pigeon in early April. It puts the “case for culture in business” as forcefully as I…
Creator brands: Brands that make culture
At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s…