Apple and the Smartphone market in India
Photo Courtesy: CC: Wikimedia Commons: Kārlis Dambrāns from Latvia Less than a fifth of the Indian population might own a smart phone, but India is now the second…
Author: Shriram Venkatraman
Build Karma Points on Social Media
Everyday salutations such as ‘Good Morning’, ‘Good Afternoon’, ‘Good Evening’ etc. are common social media interactions of the people of Panchagrami, used to keep …
“Free Basics” – does it really matter to the poor in Panchagrami?
Image Courtesy: Wikimedia Commons: Facebook The launch of Facebook’s ‘Free Basics’, a rebranding of internet.org, has been a hot topic in India for the past few months as Facebook tries to…
Aspiring Politician? Try Facebook to build your personal brand.
Image Courtesy: @mkstalin and image shared on Saravanan’s Facebook profile Personal brand building through social media requires a strategically planned presentation of oneself to a general audi…
Why do Young Men from Lower Socio-Economic Classes prefer Shopping Online?
Photo by Shriram Venkatraman Most of us on social media have noticed the static advertisements that are displayed on the side panels or the advertisements that intrude upon…