Tag: Advertising

Culture: brought together, kept apart

Grant , October 4th, 2021


brought together but kept apart I felt like I was being chased up the beach by a tidal wave. Run for your life, anthropologist, run for your life! I…


→CultureBy – Grant McCracken

Advertising Change: Presenting a New New Zealander?

The Familiar Strange , October 25th, 2020


The Southern Man advert is aiming to speak to a specific audience of beer drinkers, assumed by Speight’s to be men. Other beer companies have played with similar…


→The Familiar Strange

Alex Fattal on his book, Guerrilla Marketing

| , July 15th, 2019


Interview by Winifred Tate https://www.press.uchicago.edu/ucp/books/book/chicago/G/bo29202793.html Winifred Tate: The title, Guerrilla Marketing, evokes advertising, and in fact Amazon lists a number…


→CaMP Anthropology

Behold the hot computer technology of 1985

amysantee , January 3rd, 2019


What was it like to do use a computer for chat, graphic design, banking or online shopping in the mid-1980s? What were the most innovative hardware and software…


→Anthropologizing

Beth Comstock and 7 truths for the C-suite

Grant , April 4th, 2018


(This post was first published on Medium, April 3, 2018.) Anyone who works as a creative, a strategist, a planner, a story teller, a PR specialist, or a…


→CultureBy – Grant McCracken

A Tale of Two (Ad) Campaigns

Alma Gottlieb , October 10th, 2017


For a while, the mega-global corporation, Unilever — owner of Dove beauty products — spoke thoughtfully to the world’s women. The 13-year-long “Real Beauty” campaign that…


→Alma Gottlieb

Hero or Outlaw: How Archetypes Can Tell A Brand Story

thenarcissisticanthropologist , July 23rd, 2017


In 2001, The Hero and The Outlaw introduced the branding world to the use of archetypes. The book reminds us that humans relate to stories with strong characters,…


→The Narcissistic Anthropologist

Mixed Kernels, or What We Don’t See in Ads #ThinkingVisually

Arek Dakessian , June 1st, 2017


You know how a common criticism of politicians is that they’re out of touch with the real world? “Does your local representative know the price of a carton…


→Allegra

How Karl Marx Ruined My Dinner Party

Carie Little Hersh , June 2nd, 2016


At dinner one night, I made two fatal social errors in rapid succession. First, during casual conversation with two good friends, I began talking about American culture. Not…


→Blog – relevanth

Bud Caddell

Grant , February 22nd, 2016


Whenever I have the chance to talk to Bud Caddell, I take it. This’s because while I know the future is badly distributed (in Gibson’s famous phrase), I fervently…


→CultureBy – Grant McCracken

Constructing and Consuming Gender through Media: Call for Papers

MPeterson , September 14th, 2015


Constructing and Consuming Gender through Media Call for Papers CyberOrient: Online Journal of the Virtual Middle East Editor-in-Chief: Daniel Martin Varisco Guest Editor: Mona Abdel-Fadil Submission …


→CONNECTED in CAIRO

Less public knowledge, more private meaning (lessons for politicians and brands)

Grant , September 2nd, 2015


This is a part of a map of London drawn by Fuller (aka Gareth Wood). Wood says that he created a map to show his relationship with the city over…


→CultureBy - Grant McCracken

Cultural Leaders and Laggards, the problem with beer ads

Grant , September 1st, 2015


I love this ad.  How quickly bashful behavior gives way to full-on performance.  And how this disappears (when the woman enters the store). And then reappears (when it occurs to our…


→CultureBy - Grant McCracken

The real message of advertising?

Grant , March 18th, 2015


If the art of advertising (one of them anyhow) is closing the distance between the brand and the consumer, you can’t do much better than this. Do we…


→CultureBy - Grant McCracken

Are We Stuck in the ‘Fifties?

Alma Gottlieb , January 29th, 2015


This set of fourteen offensively sexist ads from the 1950s is so over-the-top, it’s easy to dismiss them, relegating them to a “Thank goodness we’re beyond this and…


→Alma Gottlieb