
Creator brands: Brands that make culture
At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s…
At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s…
I wrote this brief book in 2015 and promptly put it in a drawer and forgot about it. Then a couple of days ago (May 3, 2016), Virginia Postrel posted…