Tag: Airbnb

Creator brands: Brands that make culture

Grant , May 16th, 2016


At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s…


→CultureBy – Grant McCracken

Dark Value, a new book published today

Grant , May 5th, 2016


I wrote this brief book in 2015 and promptly put it in a drawer and forgot about it. Then a couple of days ago  (May 3, 2016), Virginia Postrel posted…


→CultureBy – Grant McCracken