Tag: Archetypes
thenarcissisticanthropologist , July 23rd, 2017
In 2001, The Hero and The Outlaw introduced the branding world to the use of archetypes. The book reminds us that humans relate to stories with strong characters,…
thenarcissisticanthropologist , July 23rd, 2017
In 2001, The Hero and The Outlaw introduced the branding world to the use of archetypes. The book reminds us that humans relate to stories with strong characters,…