What are Brand communities?
Brand communities are groups of people who share identity, values and practices with a particular brand. We analyze the phenomenon from an anthropological perspective. La entrada What are…
Tag: brands
Brand love or emotional relationships with brands
In the world of customer engagement, it is common to hear that companies want to transform their brands into “Love Brands”. A Love Brand is a brand that…
Objects, brands and people: between kites and Harley Davidson drivers
Understanding the meanings we give to objects and the way in which we associate them with attitudes, emotions, and memories, can be highly useful when creating a new…
The case for culture in business, as clearly and forcefully as I can make it
This is an abbreviation of talk I gave for the design firm Thomas Pigeon in early April. It puts the “case for culture in business” as forcefully as I…
Why do brands lose their chill? How bots, algorithms, and humans can work together on social media
Editor’s Note: The fourth contributor to the Co-designing with machines edition is Molly Templeton (@mollymeme), digital and social media expert, Director of Social Media at Everybody …
Creator brands: Brands that make culture
At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s…
Less public knowledge, more private meaning (lessons for politicians and brands)
This is a part of a map of London drawn by Fuller (aka Gareth Wood). Wood says that he created a map to show his relationship with the city over…
Narrative captivity: Losing Orphan Black for want of a half-fan
I am a long standing fan of Orphan Black but this season they lost me. I tuned in for the opening episode of the new season, and it…