What are Brand communities?
Brand communities are groups of people who share identity, values and practices with a particular brand. We analyze the phenomenon from an anthropological perspective. La entrada What are…
Brand communities are groups of people who share identity, values and practices with a particular brand. We analyze the phenomenon from an anthropological perspective. La entrada What are…
In a previous blog post, we mentioned the subcultures originated around the consumption of a particular product or brand. We also mentioned how some events or activities can…
(photo by Alma Gottlieb) The doors of our metro car opened and closed, opened and closed with increasingly alarming dysfunction. On any other day, the many more dozens…