Tag: consumer research

Microcultures can lead to emerging trends

Marek Tobota , December 10th, 2020

In the Polish language, the word ‘microculture’ arguably does not carry many connotations. Our daily reality is dominated by culture in its general sense: European, Polish, pop or…

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Learning From Design Researchers: Jan Chipchase’s Field Study Handbook

Maia , April 16th, 2018

Jan Chipchase is a leading design researcher. Some of you may have come across his work on the anthropology of mobile phones. I discovered it by chance while…