Tag: CPG

Craft fatigue / Artisanal exhaustion?

Grant , February 15th, 2018


One of the things we are watching at Culturematic HQ is whether the artisanal theme is beginning to run out of steam. Leo Burnett London offers us this…


→CultureBy – Grant McCracken

The case for culture in business, as clearly and forcefully as I can make it

Grant , May 2nd, 2017


This is an abbreviation of talk I gave for the design firm Thomas Pigeon in early April. It puts the “case for culture in business” as forcefully as I…


→CultureBy – Grant McCracken

Creator brands: Brands that make culture

Grant , May 16th, 2016


At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s…


→CultureBy – Grant McCracken