Tag: designers

The case for culture in business, as clearly and forcefully as I can make it

Grant , May 2nd, 2017


This is an abbreviation of talk I gave for the design firm Thomas Pigeon in early April. It puts the “case for culture in business” as forcefully as I…


→CultureBy – Grant McCracken

Creator brands: Brands that make culture

Grant , May 16th, 2016


At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s…


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This is what we do to dreamers

Grant , May 6th, 2016


Let’s say you are starting a startup and today you are standing in front of a venture capitalist. With impatience in his voice, the VC says, “Tell me again…


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Dark Value, a new book published today

Grant , May 5th, 2016


I wrote this brief book in 2015 and promptly put it in a drawer and forgot about it. Then a couple of days ago  (May 3, 2016), Virginia Postrel posted…


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Make Ethnography Better

Grant , April 27th, 2016


Ethnography has grown in the last couple of decades from a moody, friendless method in the social sciences to the bell of the business ball. But clearly it has…


→CultureBy – Grant McCracken