Tag: designthinking

The case for culture in business, as clearly and forcefully as I can make it

Grant , May 2nd, 2017


This is an abbreviation of talk I gave for the design firm Thomas Pigeon in early April. It puts the “case for culture in business” as forcefully as I…


→CultureBy – Grant McCracken

The ‘wicked grin’ test (as a new creative measure)

Grant , April 19th, 2016


How do you know when something in our culture is really good? I think it’s when it makes us grin a wicked grin. This is one of those: Dave Chappelle does…


→CultureBy – Grant McCracken