Tag: etnography

Objects, brands and people: between kites and Harley Davidson drivers

Gabriel Santiago Jurado Gonzalez , May 2nd, 2019

Understanding the meanings we give to objects and the way in which we associate them with attitudes, emotions, and memories, can be highly useful when creating a new…

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Business Anthropology: From the Trobriands to enterprises

Gabriel Santiago Jurado Gonzalez , April 15th, 2019

Soon after I had established myself in Omarakana (Trobriand Islands), I began to take part, in a way, in the village life, to look forward to the important…

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