Tag: etnography

Objects, brands and people: between kites and Harley Davidson drivers

Understanding the meanings we give to objects and the way in which we associate them with attitudes, emotions, and memories, can be highly useful when creating a new…

Business Anthropology: From the Trobriands to enterprises

Soon after I had established myself in Omarakana (Trobriand Islands), I began to take part, in a way, in the village life, to look forward to the important…