Objects, brands and people: between kites and Harley Davidson drivers
Understanding the meanings we give to objects and the way in which we associate them with attitudes, emotions, and memories, can be highly useful when creating a new…
Tag: etnography
Business Anthropology: From the Trobriands to enterprises
Soon after I had established myself in Omarakana (Trobriand Islands), I began to take part, in a way, in the village life, to look forward to the important…