Tag: Myths

Advertising Change: Presenting a New New Zealander?

The Familiar Strange , October 25th, 2020


The Southern Man advert is aiming to speak to a specific audience of beer drinkers, assumed by Speight’s to be men. Other beer companies have played with similar…


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Observing Real America: A Beginners Guide to Nantucket

The Familiar Strange , October 21st, 2018


From whence do our myths come, and how do they bear similarities across continents and generations? Anthropologists continue to speculate. Meanwhile, the scenes of contemporary odysseys – be…


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