Thick Data in Product Development: The Go-Gurt Case
Thick Data refers to all those data obtained in an immersive/ethnographic way aiming at revealing the cultural, social and emotional contexts of one or several study groups. Thick…
Tag: product development
A review of new brick-and-mortar product feedback platform Sampling Lab
A few months ago, I read about this place called Sampling Lab, a brick-and-mortar consumer feedback “platform/store” opening in Portland. As a research geek who loves free stuff…