Tag: Sam Ford

This morning Twitter Kissed Culture Hard on the Mouth

Grant , January 26th, 2020


Originally published on Medium, January 21, 2020 Recently the marketing team at Twitter put culture at the heart of what they do, in that most precious territory, the…


→CultureBy – Grant McCracken

How to save luxury brands (and American capitalism)

Grant , September 15th, 2016


Elizabeth Segran has a nice essay in Fast Company: The Decline Of Premium American Fashion Brands. What Happened, Ralph And Tommy? As a teen, Segran admired ads by Ralph…


→CultureBy – Grant McCracken

The ‘wicked grin’ test (as a new creative measure)

Grant , April 19th, 2016


How do you know when something in our culture is really good? I think it’s when it makes us grin a wicked grin. This is one of those: Dave Chappelle does…


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