Tag: thick data

What is Business Anthropology?

Pablo Mondragón Valero , February 25th, 2021


What is business anthropology? Business anthropology is the discipline that applies the theories and methodologies of social anthropology in the investigation of (or for) organizations and their ecosy…


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Thick data e investigación cualitativa

Julian Bueno , November 16th, 2018


Se llama Thick Data a la información cualitativa sobre la experiencia de uso y consumo de bienes y servicios en la sociedad. El Thick Data o «datos gruesos…


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Thick Data in Product Development: The Go-Gurt Case

Pablo Mondragón Valero , October 23rd, 2018


Thick Data refers to all those data obtained in an immersive/ethnographic way aiming at revealing the cultural, social and emotional contexts of one or several study groups. Thick…


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Co-designing with machines: moving beyond the human/machine binary

tricia wang , June 13th, 2016


Letter from the Editor: I am happy to announce Welcome to the The Co-Desinging with Machines edition. As someone with one foot in industry redesigning organizations to flourish in a…


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