What is Business Anthropology?
What is business anthropology? Business anthropology is the discipline that applies the theories and methodologies of social anthropology in the investigation of (or for) organizations and their ecosy…
Tag: thick data
Thick data e investigación cualitativa
Se llama Thick Data a la información cualitativa sobre la experiencia de uso y consumo de bienes y servicios en la sociedad. El Thick Data o «datos gruesos…
Thick Data in Product Development: The Go-Gurt Case
Thick Data refers to all those data obtained in an immersive/ethnographic way aiming at revealing the cultural, social and emotional contexts of one or several study groups. Thick…
Co-designing with machines: moving beyond the human/machine binary
Letter from the Editor: I am happy to announce Welcome to the The Co-Desinging with Machines edition. As someone with one foot in industry redesigning organizations to flourish in a…