From Edgware Road to Brixton on 7/7
This piece was first presented as an academic paper at the 9th EASA Biennial Conference: Bristol, UK. September 18th – 21st, 2006. Introduction This paper focuses on observations…
This piece was first presented as an academic paper at the 9th EASA Biennial Conference: Bristol, UK. September 18th – 21st, 2006. Introduction This paper focuses on observations…
Listening to consumers in order to ‘get closer’ and understand their needs is a common term that I hear within the worlds of branding, marketing and innovation. This…
A successful brand becomes part of the consumer’s culture and values, behaviour, attitudes and social identity. I recently spoke to the CMO of a well known global digital…
The Iron Man films are good portraits of a hunger for domination. The villain is depicted as a extremely wealthy individual where he and his organisation seek…
How can a brand give something for free that is helpful to their consumers and also creates brand loyalty? Apple has recently shown that this is not easy…
In a recent article in the Financial Times, the philosopher, Alain de Botton makes the case, in a rather fun and light-hearted way, that it is now time for corporate…
Shared feelings and heavily ritualised behaviour commonly define football fans around the world. For decades anthropologists and sociologists have documented beautifully these aspects of fandom. And I…
“Corporations live or die by their connection to culture”. This quote by the anthropologist and author Grant McCracken brings to the forefront the importance of culture within the…