Author: Owen Wells

From Edgware Road to Brixton on 7/7

Owen Wells , July 7th, 2015


This piece was first presented as an academic paper at the 9th EASA Biennial Conference: Bristol, UK. September 18th – 21st, 2006.    Introduction This paper focuses on observations…


→Dr. John Curran

WHY BRANDS NEED TO DO MORE THAN LISTEN

Owen Wells , June 8th, 2015


Listening to consumers in order to ‘get closer’ and understand their needs is a common term that I hear within the worlds of branding, marketing and innovation. This…


→Dr. John Curran

BRAND WITCHCRAFT: How brand partnerships can be toxic

Owen Wells , April 23rd, 2015


A successful brand becomes part of the consumer’s culture and values, behaviour, attitudes and social identity. I recently spoke to the CMO of a well known global digital…


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BE MORE ‘BIG-MAN’ THAN ‘CHIEF’ TESCO: THE EROSION OF BRAND PURPOSE & VALUE IN SEARCH OF DOMINATION

Owen Wells , December 17th, 2014


  The Iron Man films are good portraits of a hunger for domination. The villain is depicted as a extremely wealthy individual where he and his organisation seek…


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Lessons on Branding & Loyalty from the Popcorn Seller

Owen Wells , October 13th, 2014


How can a brand give something for free that is helpful to their consumers and also creates brand loyalty? Apple has recently shown that this is not easy…


→Dr. John Curran

An Anthropologist on Board

Owen Wells , September 8th, 2014


In a recent article in the Financial Times, the philosopher, Alain de Botton makes the case, in a rather fun and light-hearted way, that it is now time for corporate…


→Dr. John Curran

Foaming at the Mouth: World Cup, Ritual and Behaviour Change

Owen Wells , July 11th, 2014


Shared feelings and heavily ritualised behaviour commonly define football fans around the world. For decades anthropologists and sociologists have documented beautifully these aspects of fandom. And I…


→Dr. John Curran

The Culture Consultant: The Importance of business anthropology – 1/2

Owen Wells , July 7th, 2014


 “Corporations live or die by their connection to culture”. This quote by the anthropologist and author Grant McCracken brings to the forefront the importance of culture within the…


→Dr. John Curran