Author: Tom McDonald

Talking to the BBC about social media in China

Tom McDonald , March 14th, 2017

Earlier this month, I was very fortunate to be interviewed by the BBC on my research onto the use of technology in China. The article that was published…

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Dancing “My Humps” in Rural China

Tom McDonald , April 12th, 2016

Every evening in Anshan Town, a rural village in China’s Shandong province, around 25 middle-aged women gather in the small public square to dance to the Black Eyed…


The launch of Why We Post

Tom McDonald , February 29th, 2016

Released today: ‘How the World Changed Social Media’ After years of work and planning, we have today launched Why We Post, which represents the results of our project….

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A close-up look at Chinese social media platforms

Tom McDonald , February 11th, 2016

Tom McDonald and Xinyuan Wang introduce China’s social media platforms Chinese social media is remarkable because despite extensive media coverage and academic research, these platforms remain s…

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Job opportunity: Can you help the world discover our findings?

Tom McDonald , July 30th, 2015

Can you help us build our dissemination materials? (photo by MF) As part of our project’s ambitious dissemination plans we are currently seeking to recruit a content manager to assist…

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Using storytelling to build online courses

Tom McDonald , July 21st, 2015

The project team filming a video for our online course Recently we have been filming a new online course on the anthropology of social media that will be available…

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How did we choose our field sites?

Tom McDonald , June 18th, 2015

Our project field site locations A question we are often asked is how we selected our field sites for the project. Why these nine sites? Why are there…

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Opening doors: Rural Chinese business promotion on social media

Tom McDonald , May 28th, 2015

A typical shopfront in the North China fieldsite (Photo: Gillian Bolsover) One surprising feature of QQ – the most popular social media platform in the rural Chinese town where…

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Is Weibo on the way out? For some in China, it was never in.

Tom McDonald , May 11th, 2015

Weibo: share your thoughts with the world (assuming, of course, you actually want to). Photo: bfishadow (CC BY 2.0) I read with interest Celia Hatton’s BBC News article published…

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