Tag: AncestryDNA

How to make a good ad

Grant , September 8th, 2017


There are two DNA ads running at the moment. They illuminate the art of advertising today. The first is called Testimonial: Livie and it’s for AncestryDNA.com. This is…


→CultureBy – Grant McCracken

Five DNA Tests, 100% Me, and Back to Square One

Sarah Abel , September 5th, 2014


Back in March, I started a DNA experiment with five friends. I invited each of them to take a genetic ‘ancestry’ test – something that most of them had barely heard…


→Anthropology While White

Searching for Common Humanity in Dystopia: Evlondo’s Story II

Sarah Abel , September 3rd, 2014


Back in March, I started a DNA experiment with five friends. I invited each of them to take a genetic ‘ancestry’ test – something that most of them had barely heard…


→Anthropology While White