https://www.routledge.com/Research-Companion-to-Language-and-Country-Branding/Theodoropoulou-Tovar/p/book/9780367343590 Brands are omnipresent in our lives and they help us make choices as con…
Mimicking a rock concert, I had to pre-book my space for the Hillsong service online before attending. Once on-site, I was scanned in by ushers with radios and…
Interview by Winifred Tate https://www.press.uchicago.edu/ucp/books/book/chicago/G/bo29202793.html Winifred Tate: The title, Guerrilla Marketing, evokes advertising, and in fact Amazon lists a number…
Watching for the future feels optional. Watching for disruption, that’s more urgent. One way to look for disruption is to watch our color palette. Cause color is culture.…
In 2001, The Hero and The Outlaw introduced the branding world to the use of archetypes. The book reminds us that humans relate to stories with strong characters,…
This is an abbreviation of talk I gave for the design firm Thomas Pigeon in early April. It puts the “case for culture in business” as forcefully as I…
On Monday, April 17 at 7:30pm in Anderson Center for the Arts at Hartwick College, award-winning e-commerce marketing executive and television personality Bonin Bough will discuss “Hackonomy: Le…
Elizabeth Segran has a nice essay in Fast Company: The Decline Of Premium American Fashion Brands. What Happened, Ralph And Tommy? As a teen, Segran admired ads by Ralph…
At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s…
How do you know when something in our culture is really good? I think it’s when it makes us grin a wicked grin. This is one of those: Dave Chappelle does…
Here is the one true thing I know about humans having studied them in action and been one myself for many years: we are essentially “good”. Whether…
Så er der snart gået en uge siden jeg var til karrieremessen i Esbjerg. Det var et rigtig godt arrangement. Der var VIRKELIG mange mennesker, som alle var nysgerrige…
Something is rotten in the state of Denmark Mon Shakespeare var fremtidsvisionær, da han skrev disse ord? Idag bliver der ihvertfald talt om Danmarks “rådne banan” eller “Udkantsdanm…
This is a part of a map of London drawn by Fuller (aka Gareth Wood). Wood says that he created a map to show his relationship with the city over…
Listening to consumers in order to ‘get closer’ and understand their needs is a common term that I hear within the worlds of branding, marketing and innovation. This…
A successful brand becomes part of the consumer’s culture and values, behaviour, attitudes and social identity. I recently spoke to the CMO of a well known global digital…
Capital’s resilience as technologies and cultures change lies in the systematic priority placed on value development and extraction. However, this does not imply that actors in these systems…
The Iron Man films are good portraits of a hunger for domination. The villain is depicted as a extremely wealthy individual where he and his organisation seek…
How can a brand give something for free that is helpful to their consumers and also creates brand loyalty? Apple has recently shown that this is not easy…
“Corporations live or die by their connection to culture”. This quote by the anthropologist and author Grant McCracken brings to the forefront the importance of culture within the…
A wide variety of materials and shapes are used in the manufacture of USB flash drives Even the lowly USB flash drive presents opportunities for creative branding.…