Johan Fischer: Veg or non-veg? On fieldwork and food in India
Reporting from an ongoing fieldwork in Hyderabad, India, the central topic of this piece is the ways in which the vegetarian and …
Data overload
How do we proceed to live in a world in which data overwhelms us? At every point we seem to be participating …
→The Anxious Anthropologist: culture, health and everyday life
Introducing the IMTFI Consumer Finance Research Methods Toolkit
Gawain Lynch and I are happy to announce that the CFRM Toolkit is now available. The Toolkit is the final product of our …
The real message of advertising?
If the art of advertising (one of them anyhow) is closing the distance between the brand and the consumer, you can’t do …
BE MORE ‘BIG-MAN’ THAN ‘CHIEF’ TESCO: THE EROSION OF BRAND PURPOSE & VALUE IN SEARCH OF DOMINATION
The Iron Man films are good portraits of a hunger for domination. The villain is depicted as a extremely wealthy individual …
Lessons on Branding & Loyalty from the Popcorn Seller
How can a brand give something for free that is helpful to their consumers and also creates brand loyalty? Apple has recently …
The Culture Consultant: The Importance of business anthropology – 1/2
“Corporations live or die by their connection to culture”. This quote by the anthropologist and author Grant McCracken brings to the forefront …