Johan Fischer: Veg or non-veg? On fieldwork and food in India
Reporting from an ongoing fieldwork in Hyderabad, India, the central topic of this piece is the ways in which the vegetarian and the nonvegetarian are understood, practiced, and…
Tag: consumers
Data overload
How do we proceed to live in a world in which data overwhelms us? At every point we seem to be participating in capture schemes that reduce us…
Introducing the IMTFI Consumer Finance Research Methods Toolkit
Gawain Lynch and I are happy to announce that the CFRM Toolkit is now available. The Toolkit is the final product of our Consumer Finance Research Methods Project, which…
The real message of advertising?
If the art of advertising (one of them anyhow) is closing the distance between the brand and the consumer, you can’t do much better than this. Do we…
BE MORE ‘BIG-MAN’ THAN ‘CHIEF’ TESCO: THE EROSION OF BRAND PURPOSE & VALUE IN SEARCH OF DOMINATION
The Iron Man films are good portraits of a hunger for domination. The villain is depicted as a extremely wealthy individual where he and his organisation seek…
Lessons on Branding & Loyalty from the Popcorn Seller
How can a brand give something for free that is helpful to their consumers and also creates brand loyalty? Apple has recently shown that this is not easy…
The Culture Consultant: The Importance of business anthropology – 1/2
“Corporations live or die by their connection to culture”. This quote by the anthropologist and author Grant McCracken brings to the forefront the importance of culture within the…