Tag: consumers

Johan Fischer: Veg or non-veg? On fieldwork and food in India

Focaal Web Editor , October 24th, 2017

Reporting from an ongoing fieldwork in Hyderabad, India, the central topic of this piece is the ways in which the vegetarian and the nonvegetarian are understood, practiced, and…


Data overload

The Anxious Anthropologist , August 21st, 2017

How do we proceed to live in a world in which data overwhelms us? At every point we seem to be participating in capture schemes that reduce us…

→The Anxious Anthropologist: culture, health and everyday life

Introducing the IMTFI Consumer Finance Research Methods Toolkit

Erin B Taylor , April 20th, 2016

Gawain Lynch and I are happy to announce that the CFRM Toolkit is now available. The Toolkit is the final product of our Consumer Finance Research Methods Project, which…

→Erin B. Taylor

The real message of advertising?

Grant , March 18th, 2015

If the art of advertising (one of them anyhow) is closing the distance between the brand and the consumer, you can’t do much better than this. Do we…

→CultureBy - Grant McCracken


Owen Wells , December 17th, 2014

  The Iron Man films are good portraits of a hunger for domination. The villain is depicted as a extremely wealthy individual where he and his organisation seek…

→Dr. John Curran

Lessons on Branding & Loyalty from the Popcorn Seller

Owen Wells , October 13th, 2014

How can a brand give something for free that is helpful to their consumers and also creates brand loyalty? Apple has recently shown that this is not easy…

→Dr. John Curran

The Culture Consultant: The Importance of business anthropology – 1/2

Owen Wells , July 7th, 2014

 “Corporations live or die by their connection to culture”. This quote by the anthropologist and author Grant McCracken brings to the forefront the importance of culture within the…

→Dr. John Curran