Tag: consumers

Johan Fischer: Veg or non-veg? On fieldwork and food in India

Focaal Web Editor , October 24th, 2017


Reporting from an ongoing fieldwork in Hyderabad, India, the central topic of this piece is the ways in which the vegetarian and the nonvegetarian are understood, practiced, and…


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Data overload

The Anxious Anthropologist , August 21st, 2017


How do we proceed to live in a world in which data overwhelms us? At every point we seem to be participating in capture schemes that reduce us…


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Introducing the IMTFI Consumer Finance Research Methods Toolkit

Erin B Taylor , April 20th, 2016


Gawain Lynch and I are happy to announce that the CFRM Toolkit is now available. The Toolkit is the final product of our Consumer Finance Research Methods Project, which…


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The real message of advertising?

Grant , March 18th, 2015


If the art of advertising (one of them anyhow) is closing the distance between the brand and the consumer, you can’t do much better than this. Do we…


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BE MORE ‘BIG-MAN’ THAN ‘CHIEF’ TESCO: THE EROSION OF BRAND PURPOSE & VALUE IN SEARCH OF DOMINATION

Owen Wells , December 17th, 2014


  The Iron Man films are good portraits of a hunger for domination. The villain is depicted as a extremely wealthy individual where he and his organisation seek…


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Lessons on Branding & Loyalty from the Popcorn Seller

Owen Wells , October 13th, 2014


How can a brand give something for free that is helpful to their consumers and also creates brand loyalty? Apple has recently shown that this is not easy…


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The Culture Consultant: The Importance of business anthropology – 1/2

Owen Wells , July 7th, 2014


 “Corporations live or die by their connection to culture”. This quote by the anthropologist and author Grant McCracken brings to the forefront the importance of culture within the…


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