corporate culture – The Anthropology Newspaper

Beth Comstock and 7 truths for the C-suite

(This post was first published on Medium, April 3, 2018.) Anyone who works as a creative, a strategist, a planner, a story teller, a PR specialist, or a…

Post date 4th April 2018
Post author By Grant
Post categories In English

What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation

The Narcissistic Anthropologist

This post was originally published for my business, Culture and can be found here Having spent the last 16 years working with a cornucopia of legacy brand and marketing…

Post date 16th March 2016
Post author By thenarcissisticanthropologist
Post categories In English

Bud Caddell

CultureBy – Grant McCracken

Whenever I have the chance to talk to Bud Caddell, I take it. This’s because while I know the future is badly distributed (in Gibson’s famous phrase), I fervently…

Post date 22nd February 2016
Post author By Grant

Lessons From Corporate America on Humanizing Poverty

The Narcissistic Anthropologist

I originally wrote the post below for my company (Culture) blog and also set it here on linkedin Hope you enjoy the inspiration. Last year we completed what ended…