Tag: Destination Management

How Destination Marketers can Inspire Emotion Through Storytelling; the Science Behind a Good Narrative

Meagan McGuire, CDME , April 19th, 2021


Anyone familiar with the podcast and NPR radio series, This American Life, knows that Ira Glass can tell a really good story. There is something about his slow recitation, perfectly…


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Cultivating a Destination’s Band of Brothers

Meagan McGuire, CDME , April 6th, 2021


A 2017 Destinations International (DI) policy brief states, “The devotion of members is the biggest asset to any advocacy organization, even more so than funding”. This assertion rings…


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How Louisiana’s Cultural Tradition has Transcended the Pandemic

Meagan McGuire, CDME , March 22nd, 2021


In the early Spring of 2020, Mardi Gras celebrations were not hampered by the impending pandemic. The weather was perfect; mild and comfortable. Celebrations continued throughout January and…


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Tips for Conducting User Experience Research for Tourism Product Development

Cris Kubli - UX Researcher & Cognitive Anthropologist , March 19th, 2021


A UX (User Experience) researcher is an individual that is responsible for connecting customers of a product with the people who make and run an organization. They talk…


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How a DMO Can Use Anthropological Concepts for Community Engagement

Meagan McGuire, CDME , February 2nd, 2021


Destinations International’s 2019 DestinationNext Futures Study stresses the importance of Destination Marketing Organizations (DMOs) adopting “community-driven destination development” that aligns e…


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Future of Tourism Video Podcast: An Anthropological Perspective on Tourism

David Peacock - Future of Tourism Group , January 16th, 2021


originally published January 13, 2021 at Future Tourism Group Meagan McGuire is the Vice President of Sales and Marketing at Seattle’s Southside Tourism Authority. She has a maste…


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