WHY BRANDS NEED TO DO MORE THAN LISTEN
Listening to consumers in order to ‘get closer’ and understand their needs is a common term that I hear within the worlds of branding, marketing and innovation. This…
Listening to consumers in order to ‘get closer’ and understand their needs is a common term that I hear within the worlds of branding, marketing and innovation. This…
A successful brand becomes part of the consumer’s culture and values, behaviour, attitudes and social identity. I recently spoke to the CMO of a well known global digital…
The Iron Man films are good portraits of a hunger for domination. The villain is depicted as a extremely wealthy individual where he and his organisation seek…
How can a brand give something for free that is helpful to their consumers and also creates brand loyalty? Apple has recently shown that this is not easy…