Tag: MarketingPage 1 of 2

Ad-hoc Block: Dystopian Worlds and the War for Advertising

As artificial intelligence and algorithmic surveillance become more ubiquitous, we should really start to think about our relationship, not just to internet tracking and data collection, but to…

“The Netherlands Meat Land” Campaign: Towards an Ethnography of Meat

By Irene Stengs On 1 September 2022, the Dutch Central Organisation for the Meat Industry (COV, Centrale Organisatie voor de Vleessector), a partnership consisting of organizations involved in…

Theorie des #Hashtags

Der Hashtag ist längst zu einem Zeichen für die kollektive Verschlagwortung der Welt geworden. Es verspricht die Anhäufung öffentlicher Aufmerksamkeit auch für marginale Stimmen. Gleichzeitig bringt e…

Pizza Básica Universal. Mitologías omega en (más o menos) un minuto

Su influencia social es de carácter atmosférico. Respiramos su ideología mecánicamente, casi sin darnos cuenta. Nadie parece darles importancia, están ahí sí, pero creemos sentirnos a salvo de…

Microcultures can lead to emerging trends

In the Polish language, the word ‘microculture’ arguably does not carry many connotations. Our daily reality is dominated by culture in its general sense: European, Polish, pop or…

Alex Fattal on his book, Guerrilla Marketing

Interview by Winifred Tate https://www.press.uchicago.edu/ucp/books/book/chicago/G/bo29202793.html Winifred Tate: The title, Guerrilla Marketing, evokes advertising, and in fact Amazon lists a number…

SciCom: The Slippery Business of STEM Promotion

“One thing is certain: When something is scientifically complex, it’s harder to understand and to communicate” (sciencebranding.com). Regardless of its accuracy, this is a commonly repeated sentiment …

How to fix the Conde Nast business model

Peter Kafka has a great piece on Conde Nast, specifically how this once dominant publishing enterprise now struggles and what this means for incoming editor Roger Lynch. “The magazine industry…

Web Roundup: Marketing, Masculinity, and Commodity Activism by Katherine Warren

On January 13th, Gillette, a razor blade brand, released a new ad campaign called, “We Believe.” The video ad opens with a collage of news clips that—unlike the…

Behold the hot computer technology of 1985

What was it like to do use a computer for chat, graphic design, banking or online shopping in the mid-1980s? What were the most innovative hardware and software…

Anthropologists on business? Five testimonies from Spain, Argentina and Peru

Co-author: Oswaldo Morales Tristán PhD in International Studies from Graduate School of Asia Pacific Studies from the University of Waseda, Japan. MBA from ESAN. Master’s Degree in Economics and…

Las neuronas de la persuasión

Un asunto polémico que rodea la frontera de conocimiento entre las ciencias sociales y las ciencias físicas es determinar si la identidad y las acciones que desplegamos los…

Beth Comstock and 7 truths for the C-suite

(This post was first published on Medium, April 3, 2018.) Anyone who works as a creative, a strategist, a planner, a story teller, a PR specialist, or a…

Is A Dystopian Consumer Future Already Here?

This blog post is actually an announcement….I’ve started a new chapter and a new blog, and I am calling it “Consuming Culture”. Here is a sneak peak with…

La teoría del pequeño empujón

La historia humana suele contarse como la crónica de la lucha por el poder. En las escuelas se enseñan batallas, cabecillas y como las fronteras de los imperios…

Collaboration between Academics and Industry: Canhoto and Quinton

Are you an academic looking for ways to collaborate with industry stakeholders (or vice versa)? Check out a (relatively…) recent blog post on LSE Impact Blog detailing Ana…

Collaboration between Academics and Industry: Canhoto and Quinton

Are you an academic looking for ways to collaborate with industry stakeholders (or vice versa)? Check out a (relatively…) recent blog post on LSE Impact Blog detailing Ana…

El marketing que regalan los clientes

El que regala bien vende si el que recibe lo entiende Proverbio español Ya deben saber que vivimos en el mundo 2.0. Aunque algunos afirmen estar ya en…

What can Anthro do? …. Discuss the Future Relationship of Design, Technology and its Human Creators

On September 27th, McMaster University will host Dr. Paul Hartley, a Senior Anthropologist at Idea Couture in Toronto, ON and now, co-founder and Director of the Institute for…

What do Cultural Anthropologists do? "Decode" Human Behaviour

According to a recent article (August 3, 2017) in the Financial Post, Martin Birt discusses the work of Johanna Faigelman, CEO and founding partner of Human Branding. In answer…

Anthropologists everywhere! Alternative Anthro Careers

There have been quite a few posts on this blog where we discuss not-so-run-of-the-mill jobs that anthropologists find themselves in (click on our label ‘what can anthro do?’,…

Hero or Outlaw: How Archetypes Can Tell A Brand Story

In 2001, The Hero and The Outlaw introduced the branding world to the use of archetypes. The book reminds us that humans relate to stories with strong characters,…

The Packaging of Anthropological Knowledge and Its Merits According to Market Research Experts

In a Harvard Business Review article To Get More Out of Social Media, Think Like an Anthropologist authors Susan Fournier, John Quelch, and Bob Rietveld (August 16, 2016) advocate…

The case for culture in business, as clearly and forcefully as I can make it

This is an abbreviation of talk I gave for the design firm Thomas Pigeon in early April. It puts the “case for culture in business” as forcefully as I…