Tag: MarketingPage 1 of 2
As artificial intelligence and algorithmic surveillance become more ubiquitous, we should really start to think about our relationship, not just to internet tracking and data collection, but to…
By Irene Stengs On 1 September 2022, the Dutch Central Organisation for the Meat Industry (COV, Centrale Organisatie voor de Vleessector), a partnership consisting of organizations involved in…
Der Hashtag ist längst zu einem Zeichen für die kollektive Verschlagwortung der Welt geworden. Es verspricht die Anhäufung öffentlicher Aufmerksamkeit auch für marginale Stimmen. Gleichzeitig bringt e…
Su influencia social es de carácter atmosférico. Respiramos su ideología mecánicamente, casi sin darnos cuenta. Nadie parece darles importancia, están ahí sí, pero creemos sentirnos a salvo de…
In the Polish language, the word ‘microculture’ arguably does not carry many connotations. Our daily reality is dominated by culture in its general sense: European, Polish, pop or…
Interview by Winifred Tate https://www.press.uchicago.edu/ucp/books/book/chicago/G/bo29202793.html Winifred Tate: The title, Guerrilla Marketing, evokes advertising, and in fact Amazon lists a number…
“One thing is certain: When something is scientifically complex, it’s harder to understand and to communicate” (sciencebranding.com). Regardless of its accuracy, this is a commonly repeated sentiment …
Peter Kafka has a great piece on Conde Nast, specifically how this once dominant publishing enterprise now struggles and what this means for incoming editor Roger Lynch. “The magazine industry…
On January 13th, Gillette, a razor blade brand, released a new ad campaign called, “We Believe.” The video ad opens with a collage of news clips that—unlike the…
What was it like to do use a computer for chat, graphic design, banking or online shopping in the mid-1980s? What were the most innovative hardware and software…
Co-author: Oswaldo Morales Tristán PhD in International Studies from Graduate School of Asia Pacific Studies from the University of Waseda, Japan. MBA from ESAN. Master’s Degree in Economics and…
Un asunto polémico que rodea la frontera de conocimiento entre las ciencias sociales y las ciencias físicas es determinar si la identidad y las acciones que desplegamos los…
(This post was first published on Medium, April 3, 2018.) Anyone who works as a creative, a strategist, a planner, a story teller, a PR specialist, or a…
This blog post is actually an announcement….I’ve started a new chapter and a new blog, and I am calling it “Consuming Culture”. Here is a sneak peak with…
La historia humana suele contarse como la crónica de la lucha por el poder. En las escuelas se enseñan batallas, cabecillas y como las fronteras de los imperios…
Are you an academic looking for ways to collaborate with industry stakeholders (or vice versa)? Check out a (relatively…) recent blog post on LSE Impact Blog detailing Ana…
Are you an academic looking for ways to collaborate with industry stakeholders (or vice versa)? Check out a (relatively…) recent blog post on LSE Impact Blog detailing Ana…
El que regala bien vende si el que recibe lo entiende Proverbio español Ya deben saber que vivimos en el mundo 2.0. Aunque algunos afirmen estar ya en…
On September 27th, McMaster University will host Dr. Paul Hartley, a Senior Anthropologist at Idea Couture in Toronto, ON and now, co-founder and Director of the Institute for…
According to a recent article (August 3, 2017) in the Financial Post, Martin Birt discusses the work of Johanna Faigelman, CEO and founding partner of Human Branding. In answer…
There have been quite a few posts on this blog where we discuss not-so-run-of-the-mill jobs that anthropologists find themselves in (click on our label ‘what can anthro do?’,…
In 2001, The Hero and The Outlaw introduced the branding world to the use of archetypes. The book reminds us that humans relate to stories with strong characters,…
In a Harvard Business Review article To Get More Out of Social Media, Think Like an Anthropologist authors Susan Fournier, John Quelch, and Bob Rietveld (August 16, 2016) advocate…
This is an abbreviation of talk I gave for the design firm Thomas Pigeon in early April. It puts the “case for culture in business” as forcefully as I…