Theorie des #Hashtags
Der Hashtag ist längst zu einem Zeichen für die kollektive Verschlagwortung der Welt geworden. Es verspricht die Anhäufung öffentlicher Aufmerksamkeit auch für …
Pizza Básica Universal. Mitologías omega en (más o menos) un minuto
Su influencia social es de carácter atmosférico. Respiramos su ideología mecánicamente, casi sin darnos cuenta. Nadie parece darles importancia, están ahí sí, …
Microcultures can lead to emerging trends
In the Polish language, the word ‘microculture’ arguably does not carry many connotations. Our daily reality is dominated by culture in its …
Alex Fattal on his book, Guerrilla Marketing
Interview by Winifred Tate https://www.press.uchicago.edu/ucp/books/book/chicago/G/bo29202793.html Winifred Tate: The title, Guerrilla Marketing, evokes advertising, and in fact Amazon lists a number…
SciCom: The Slippery Business of STEM Promotion
“One thing is certain: When something is scientifically complex, it’s harder to understand and to communicate” (sciencebranding.com). Regardless of its accuracy, this …
How to fix the Conde Nast business model
Peter Kafka has a great piece on Conde Nast, specifically how this once dominant publishing enterprise now struggles and what this means for incoming …
Web Roundup: Marketing, Masculinity, and Commodity Activism by Katherine Warren
On January 13th, Gillette, a razor blade brand, released a new ad campaign called, “We Believe.” The video ad opens with a …
Behold the hot computer technology of 1985
What was it like to do use a computer for chat, graphic design, banking or online shopping in the mid-1980s? What were …
Anthropologists on business? Five testimonies from Spain, Argentina and Peru
Co-author: Oswaldo Morales Tristán PhD in International Studies from Graduate School of Asia Pacific Studies from the University of Waseda, Japan. MBA from …
Las neuronas de la persuasión
Un asunto polémico que rodea la frontera de conocimiento entre las ciencias sociales y las ciencias físicas es determinar si la identidad …
Beth Comstock and 7 truths for the C-suite
(This post was first published on Medium, April 3, 2018.) Anyone who works as a creative, a strategist, a planner, a story …
Is A Dystopian Consumer Future Already Here?
This blog post is actually an announcement….I’ve started a new chapter and a new blog, and I am calling it “Consuming Culture”. …
La teoría del pequeño empujón
La historia humana suele contarse como la crónica de la lucha por el poder. En las escuelas se enseñan batallas, cabecillas y …
Collaboration between Academics and Industry: Canhoto and Quinton
Are you an academic looking for ways to collaborate with industry stakeholders (or vice versa)? Check out a (relatively…) recent blog post …
Collaboration between Academics and Industry: Canhoto and Quinton
Are you an academic looking for ways to collaborate with industry stakeholders (or vice versa)? Check out a (relatively…) recent blog post …
El marketing que regalan los clientes
El que regala bien vende si el que recibe lo entiende Proverbio español Ya deben saber que vivimos en el mundo 2.0. …
What can Anthro do? …. Discuss the Future Relationship of Design, Technology and its Human Creators
On September 27th, McMaster University will host Dr. Paul Hartley, a Senior Anthropologist at Idea Couture in Toronto, ON and now, co-founder …
What do Cultural Anthropologists do? "Decode" Human Behaviour
According to a recent article (August 3, 2017) in the Financial Post, Martin Birt discusses the work of Johanna Faigelman, CEO and founding …
Anthropologists everywhere! Alternative Anthro Careers
There have been quite a few posts on this blog where we discuss not-so-run-of-the-mill jobs that anthropologists find themselves in (click on …
Hero or Outlaw: How Archetypes Can Tell A Brand Story
In 2001, The Hero and The Outlaw introduced the branding world to the use of archetypes. The book reminds us that humans …
The Packaging of Anthropological Knowledge and Its Merits According to Market Research Experts
In a Harvard Business Review article To Get More Out of Social Media, Think Like an Anthropologist authors Susan Fournier, John Quelch, and …
The case for culture in business, as clearly and forcefully as I can make it
This is an abbreviation of talk I gave for the design firm Thomas Pigeon in early April. It puts the “case for culture …
When your Business Stalls, it’s time to Evolve: Unpacking Corporate Anthropology with Dr. Andi Simon
How can we make change easier? Do women lead differently from men? What is corporate anthropology? Ryan, Adam, and Aneil are back …
A Little Social Science Cheerleading
In case anyone anywhere is looking for reasons why social scientists are needed in a societal sense or are arguing for the …