Irene Theodoropoulou and Johanna Tovar on their edited volume, Research Companion to Language and Country Branding
https://www.routledge.com/Research-Companion-to-Language-and-Country-Branding/Theodoropoulou-Tovar/p/book/9780367343590 Brands are omnipresent in our lives and they help us make choices as con…