Tag: Nike

Speaking with Silence

Adam Hodges , October 23rd, 2018


Silence can be a powerful communicative tool in today’s political landscape. Words take center stage in the verbal sparring of the Twitter age. Against the backdrop of Trumpian…


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Creator brands: Brands that make culture

Grant , May 16th, 2016


At their most powerful, brands actually make culture. Creator brands, let’s call them. Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s…


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Secrets of digital celebrity: how to get famous the easy way

Grant , February 17th, 2015


When Guy Kawasaki was asked how to get internet famous, he had discouraging news. There is no easy answer, he seemed to say.  You have to follow thousands…


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