Tag: qualitative data

Data and the Anthropologist: Could you be using your anthropology skills in a more data centric role?

By Astrid Countee When people think of quantitative analytics, big data, and statistics, they rarely picture an anthropologist. The truth is that although our discipline is well known…

What Anthropologists Do

The strength of anthropology is that we are always learning, gathering data isn’t something we do in a lab or even something we can easily shut off. We…

The Medium is the Message: A Lesson in Engaging Stakeholders in the UX Research Process

From designers and information architects to researchers and strategists, user experience practitioners must pay attention to the methods by which they communicate their ideas. As Marshall McLuhan fir…