Clinical Trial Enablement
Case Study xx xx Company & Position xx Details At the outset of Custom Development our primary focus was focused on life sciences Research & Development (R&D), which…
Tag: user experience
Design Studio
Case Study xx xx Company & Position ZS Associates, Partner (2017-2024) Details xx Actions Outcome & Impact The post Design Studio appeared first on Natalie Hanson.
Customer Measurement
Case Study Xx Xx xx NPS, SUS, Dynatrace, Splunk, Pendo, then ??? Employee loyalty skews results TLDR; modern front end code before we coudl really capture anything worthwhile\…
Power Platform
Case Study xx xx Company & Position ZS Associates, Partner (2017-2024) Details xx Actions Outcome & Impact The post Power Platform appeared first on Natalie Hanson.
Business Analysts
Case Study xx xx Company & Position ZS Associates, Partner (2017-2024) Details xx Actions Outcome & Impact The post Business Analysts appeared first on Natalie Hanson.
Dynamic Targeting
A Case Study on Collaboration with UX and Data Science Introduction This post is related to two previous ones that may be of interest. The first is a…
Personalized Analytics
A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building AI-enabled solutions, and I promised to share some case studies which led…
Beyond Features and Launch Plans: The Human Side of Product Adoption
When adoption fails, it’s rarely about the technology — it’s almost always about people. Adoption is a Key Driver of ROI The slide that anchors this post breaks…
Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower
For technology leaders and founders, a perspective on people is something you want in the room every step of the way. Anthropology – and human-centered design more broadly…
What companies can learn from past products we love — and an alternative gift guide for retro tech
What companies can learn from past products we love — an alternative gift guide for retro tech From left to right: Sony Handycam, Gameboy Color Pikachu Edition and the Canon PowerShot…
Building AI-enabled Solutions – Why a Human-Centered Lens is Key
After more than two decades of living, studying, and writing about interdisciplinary collaboration, I believe that in this era of AI, collaboration is as important as ever. My…
Are We Measuring What Matters to Customers?
The metrics of long-term business health that investors pay attention to – customer retention rates, revenue growth / predictable cash flow, and customer lifetime value – are a…
From Vanity Metrics to Business Outcomes
Without understanding the business, it’s impossible to identify and drive meaningful change in its metrics. How do we hold ourselves accountable to the businesses we serve?
Are You Getting the First 5% Right?
Here’s what’s misunderstood: the real cost of building a product is in engineering. The design and definition phases – the first 5% of the overall effort – are…
Most Technical Projects Fail – But Not for the Reasons You Think
Most technology projects fail—some estimates suggest that 68% never meet their objectives. Emerging research indicates that AI projects fare even worse, with failure rates of 70–85%. In fact,…
The Problem With iPad-only Controls in Hotel Rooms — And How to Get It Right In Hospitality
The Problem With iPad-only Controls in Hotel Rooms — And How to Get It Right In Hospitality aloft hotel interfaces Picture yourself checking into a hotel during a work trip.…
Floppy
I was cleaning up our storage room and came across this. It was one of about 15 disks required for the install. Not that long ago … and…
BCG Weighs in on Women’s Health
BCG joins many others in articulating that female consumer / patient needs aren’t being met. This is a market ripe for innovation, disruption, and even aggregation. And hopefully,…
Farsighted
Recent publications in behavioral economics (Blink, How We Decide, Thinking Fast and Slow) are largely lab-based studies. But reality is messier – key business decisions often have multiple…
Platypod, Episode Five: CASPR – CASTAC in the Spring 2022
This episode presents a recording of CASPR 2022, or the CASTAC in the Spring 2022 mentoring event, organized to encourage dialogue on breaking down binaries that have separated…
Ways of Looking: Alternative Encounters with Art and Artifacts
“When we encounter something beautiful, we usually experience two kinds of reactions. One may be moved by learning the background of the work or the artist, while the…
Organizational Transformation
Research as a Vehicle for Organizational Transformation A week or so ago I had the opportunity to speak with Lou Rosenfeld about my career, and our second Advancing…
Advancing Research 2020
Even though I’m not technically on the hook for tripnotes for #AR2020, I’ve enjoyed having a more relaxed approach to capturing some of the key messages coming out…
Dark Patterns, or Shades of Grey?
Screen Time app. Credit: Apple Press Kit Auto-playing videos. Bottomless social media newsfeeds. Accentuated “I consent” buttons. The internet may appear as a Choose Your Own Adventure, but…