Elizabeth and John talk with Brandeis linguistic anthropologist Janet McIntosh about the language of US alt-right movements. Janet’s current book project on language in the military has prompted thoughts about the “implausible deniability” of “Let’s Go Brandon”–a phrase that “mocks the idea we have to mince words.”

The three of them unpack the “regimentation” of the phrase, the way it rubs off on associated signs, and discusses what drill sergeants on Parris Island really do say. They speculates on the creepy, Dark Mirror-esque similarity between the deciphering of “Q-drops” and academic critique. Turning back to her work on basic training, Janet unpacks the power of “semiotic callousing.”

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