Author: Verónica Reyero

The value of anthropology in Design Thinking

Verónica Reyero , October 9th, 2019


It seems like everybody is talking about Design Thinking these days. In case you havent, design thinking is a methodology that has become very popular in contexts of…


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A look back at II Business Anthropology Global Summit

Verónica Reyero , June 7th, 2019


Last week I was in New York to attend the second edition of the Business Anthropology Global Summit, a discreet event, without great promotion, but which felt to…


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One woman, three disciplines: Semiotics, design & anthropology.

Verónica Reyero , December 4th, 2018


With this entry, we are closing the series of interviews on Design Anthropology that we have published this year 2018 on the occasion of Why the world needs…


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Design Anthropology: an essential tool for innovation. Interview with Alisson Avila

Verónica Reyero , November 15th, 2018


With almost 20 years of multidisciplinary work between Lisbon, São Paulo and Porto Alegre, and a huge sense of adventure towards work, Alisson Avila is a key actor…


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Participatory approaches to design digital cultural futures. An interview with R. C. Smith

Verónica Reyero , September 27th, 2018


  Rachel Charlotte Smith is assistant professor of design anthropology at Aarhus University. Her research focuses on relations between design, culture and technology, specifically on social chang…


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What is Design Anthropology? “I have no idea”. Interview with Jan Chipchase

Verónica Reyero , July 31st, 2018


Jan is an award-winning researcher, designer, author and the founder of Studio D. He also founded field equipment brand SDR Traveller. He was previously Principal Scientist at Nokia’s…


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The Field Study Handbook, all you must to know about ethnographic consultancy

Verónica Reyero , July 24th, 2018


The Field Study Handbook (2017) is a work written by Jan Chipchase. It is a real manual for all those interested in embarking on the world of strategic ethnography…


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Anthropology can give designers the tools to do better their job

Verónica Reyero , June 28th, 2018


Hugo Rocha is a graphic designer with an MBA in marketing. Even though he told me that nowadays he thinks design shouldn’t really fit with marketing. For him,…


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On interdisciplinary & collaborative approaches.

Verónica Reyero , May 30th, 2018


Laura Korculanin is a Slovenian and Croatian design anthropologist specialising in water and toilets issues. She is conducting her PhD research at Design faculty IADE-UE where she is using anthropolog…


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On interdisciplinary & collaborative approaches.

Verónica Reyero , May 30th, 2018


Laura Korculanin is a Slovenian and Croatian design anthropologist specialising in water and toilets issues. She is conducting her PhD research at Design faculty IADE-UE where she is using anthropolog…


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Bringing together Social Sciences and industries: An interview with Giulia Sinatti

Verónica Reyero , April 23rd, 2018


Giulia Sinatti is an ethnographic researcher driven by a passion for research that is not only scientifically relevant, but can also make a difference in the world we live…


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Bringing together Social Sciences and industries: An interview with Giulia Sinatti

Verónica Reyero , April 23rd, 2018


Giulia Sinatti is an ethnographic researcher driven by a passion for research that is not only scientifically relevant, but can also make a difference in the world we live…


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Design Anthropology at Phillips. Interview with Jose Manuel Dos Santos

Verónica Reyero , March 27th, 2018


Since the last interview we posted, when we inaugurated the Series of Interviews on Design Anthropology, we have new good news all of you who are interested in…


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How does anthropology help Google UX? Interview with Fatimah Richmond

Verónica Reyero , February 26th, 2018


In six months’ time, one of the most pioneering and innovative events in applied anthropology of Europe will be held. Why the World needs Anthropologists: Designing the Future,…


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